Prior to launching Bee Goddess, the world’s first truly talismanic fine jewellery brand, Istanbul-based Sirin strode the power corridors of mega-brands like Microsoft and Coca-Cola. With a hugely successful career already behind her, Sirin found herself searching for something more profound, experimenting with Reiki, Kabbalah, and other forms of spiritualism, something she had felt a pull towards her whole life. It wasn’t until 2004, when an astrologer told her that her ‘archetype’ was the Moon Goddess that the power of symbols fell into place. Upon making her first talisman, a small gold symbol of the Moon Goddess Diana, her whole life changed - for the better, and the power of symbols became apparent to her.
Four years of intense research into mythology, alchemy, goddess philosophy, and sacred geometry followed before Bee Goddess was launched in 2008 with 12 powerful symbols, garnered from ancient civilisations around the world, from the Ishtar star based on the ancient Babylonian goddess, to the ancient Egyptian Shen ring. In a time when so many people are searching for greater meaning, Ece was struck by how these ancient symbols carried clues to our inner forces and potential, and that although we speak different languages, symbols are universal and speak the language of the heart.
Ece’s vision for Bee Goddess is to redefine why and how we wear jewellery. Ancient, timeless symbols are woven throughout her collections, taking the wearer on a spiritual and mythological journey towards their inner divinity. The archetypal symbols act as keys to connect to our inner nature, unlocking the power of our subconscious and reflecting the true wisdom of the soul.
Bee Goddess derives its name from the mother of all Goddesess from Catalhoyuk, known to be the first settlement in the world in 7500BC. This Great Mother is the embodiment of love and compassion, creativity, wisdom, beauty, power and grace.
Ece believes that as modern women: mothers, sisters, daughters, friends, wives, partners, lovers, creators... we have many roles, many faces, but our greatest face has yet to be revealed to the world. Insıde us a pure force exists, our inner goddess, that needs to be released so we can walk on a path that others will worship.
As a symbol appears in your life, it usually marks the beginning of change. Each design acts as a bridge to an inner realm or hidden treasure, bringing alive the depths of the unconscious to become clear in visualizations and dreams. When wearing a piece of Bee Goddess jewellery, we are inspired and encouraged to unleash our soul’s potential.
Sirin has seen firsthand the transformative power of symbols to draw out an individual’s true strength and purpose. In her own words, she has seen many miracles happen in her own life, as well as her clients’. She views symbols as beautiful keys to channel one’s own inner divinity, to elevate life from the ordinary to the magical, and connect with others beyond the boundaries of time and space.
Today, Bee Goddess encompasses 62 (and growing) sacred symbols, and both Sirin and the brand have won multiple international awards, including being nominated as a Visionary by the Telegraph Luxury in 2015. With four stores in Turkey, and global distribution in the finest boutiques including Harrods in London, Bee Goddess is adored and worn by some of today’s most powerful and stylish women – including Donna Karan, Kate Moss, and Rhianna.
When Sirin was first told of her archetype by the astrologist on that fateful day, she recoiled – it meant she was put on this earth to serve. Now that she has discovered that by serving it meant she would be sharing her knowledge with others via exquisite fine jewellery, she has embraced it, saying “Whoever knew serving could be so much fun.”